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The Digital Storefront: Why Your Business Needs a Website
In today's digital era, having a business website isn't just an option; it's a necessity. A well-designed website serves as the cornerstone of your online presence and plays a crucial role in attracting and retaining customers. In this blog post, we'll explore the compelling reasons why businesses need a website, backed by statistics from reputable sources.
1. A Digital Storefront
Your website is your digital storefront, open 24/7, allowing potential customers to discover your products or services at any time. According to a study by Clutch, 46% of small businesses in the United States do not have a website, missing out on the opportunity to reach a vast online audience.
2. Credibility and Trust
In the digital age, consumers expect businesses to have an online presence. A survey conducted by BrightLocal found that 90% of consumers used the internet to find local businesses in the last year. Not having a website can raise doubts about your credibility and reliability.
3. Consumer Research Behavior
Before making a purchasing decision, consumers conduct online research. According to a report by GE Capital Retail Bank, 81% of shoppers research products online before making a purchase. Without a website, you miss the opportunity to influence these crucial research-driven decisions.
4. Competitive Advantage
Having a website gives you a competitive edge. A survey by The Manifest found that 74% of small businesses have a website, with 92% of them believing that their website gives them a competitive advantage.
5. Accessibility and Convenience
Websites provide convenient access to information about your business, products, and services. A survey by Google found that 50% of smartphone users are more likely to visit a store after conducting a local search on their mobile device.
6. Expansion Beyond Local Boundaries
A website allows your business to expand its reach beyond local boundaries. According to eMarketer, global e-commerce sales are expected to reach $6.3 trillion in 2023. A website enables you to tap into this vast global market.
7. Cost-Effective Marketing
Compared to traditional advertising methods, a website offers a cost-effective marketing channel. The U.S. Small Business Administration (SBA) estimates that a website's cost is as low as $100 per year, making it an affordable marketing tool.
Conclusion
The statistics speak for themselves: businesses need a website to remain competitive and accessible in the digital age. With the vast majority of consumers relying on the internet for information and research, not having a website can put your business at a disadvantage. It's an investment that not only builds credibility and trust but also opens doors to a global audience and cost-effective marketing opportunities. Don't miss out on the benefits of a business website; it's an indispensable tool for success in today's digital marketplace.
At Temerity, we can provide you all of these benefits and more with our website design services. Drop us a line in the chat, fill out our contact form, or visit us on Facebook, Twitter, or LinkedIn to get your project kicked off today!
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